The abbreviation stands for Global Trade Item Number (synonym EAN) and is an international, unique number for labelling products, which is assigned and managed in Germany by the company GS1 Germany GmbH. It is nothing more than a number, usually in connection with a barcode, which facilitates the merchandise management and distribution of products. It helps to precisely identify a product and acts as an access key to product information stored in databases, such as the name, weight or product group.
The use of GTINs has many advantages, especially with regard to comparison portals and the online visibility of your products. GTINs are now mandatory when creating products on many German and international marketplaces.
Due to the many advantages of this identification number, we at Avocadostore have decided to make GTINs mandatory in the future. Currently, the field is optional when creating a product. This will change in 2026 and only products with a GTIN can be created with us. Nevertheless, it is still worthwhile dealing with the topic now and assigning GTINs to your products already.
And this is how it works:
You can enter the GTIN*/EAN in the shop backend under "Produkte">"Meine Angebote" über den Button "Meine Angebote" ("Products">"My offers" using the "My offers" button).
Please remember to update the offers at the end so that the information is saved. In addition to this manual editing, it is also possible to maintain the GTIN* via the product import.
Of course, we remain a marketplace for all sustainable retailers, large and small. So if you have no way of assigning GTINs to your products, please contact us at shop@avocadostore.de and we will look for a solution together.
We have compiled further information on GTINs and the benefits for you in the attached document.